The Automotive Maintenance and Repair Association (AMRA) is a
membership trade organization whose
members are automotive repair shops, their parts and equipment suppliers, car
companies, manufacturers' representatives, industry consultants and other automotive
Since AMRA's inception in 1994, its members have worked together with
legislators, regulators, and most importantly, motorists across the country to help
eliminate negative perceptions, improve communication and build trust.
AMRA works to improve the relationship between the motorist, the
automotive repair industry and all levels of government.This is accomplished through the education of
the motorist and service provider along with the creation of and adherence to
At AMRA, we believe that much of the negative perceptions
people have about automotive service stem from inconsistent experiences they may
have had when visiting repair outlets.From one visit to the next, customers can be exposed to different
processes, inspection procedures -- even terminology.
And, if someone does not understand or does not know what
to expect, they can become confused and frustrated, which typically leads to
a loss of trust.To address this, AMRA established
the Motorist Assurance Program (MAP) with the goal of implementing Uniform
Inspection and Communication Standards, developed by AMRA for the auto repair
AMRA's Motorist Assurance Program (MAP) is dedicated to helping the
automotive service and repair industry earn consumer trust through the MAP Participating
Facility program and by utilizing the MAP Standards of Service, and Uniform
Inspection and Communication Standards.
MAP believes the repair facility and the consumer will get off to a
better start if they share a common "road map" to inspecting the customer's
car, and then talking about the inspection results -- something each could
follow to help prevent any misunderstandings.
More than twenty years later, AMRA and its Motorist Assurance Program
is the only automotive industry association dedicated to establishing industry
standards that provide a clear benefit to the motorist.AMRA/MAP member companies understand that
putting the consumer first builds trust and that earning a customer's trust is the very best way to earn a