Distracted Driving Contest

November 30, 2012

Distracted driving contest seeks message ideas. Traffic crashes are the number one cause of death among US teens, with 5,000 young people killed annually.

The National Road Safety Foundation and National Organizations for Youth Safety (NOYS) are launching the Drive 2 Life PSA contest to find the best ideas for a public service message for National Youth Traffic Safety Month next May.

Young people aged 13-21 may submit a 15- or 30-second PSA concept that addresses distracted driving. Five finalists will win a mini-camcorder to create a rough video of their PSA concept. From those, a winner will receive a $1,000 cash scholarship and an expense-paid trip to New York City to work with a professional producer.

Two runners-up in each age category will receive a $500 cash scholarship. A quarter of all teens admit to texting behind the wheel and, in 2009, the highest proportion of distracted drivers in fatal crashes was under the age of 20," said Department of Transportation secretary Ray LaHood. "We know we have to engage teens in order to put an end to distracted driving, which is why reaching youth with the youth summit and PSA contest is so important. With their help, we can educate teens about making  smarter choices that will save lives."

For more info visit noys.org.

- Highway & Vehicle/Safety Report 10.18.10.p8