Millennials Turn to DIY

November 30, 2012
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Millennials turn to DIY car repair to save money. According to new research from The NPD Group, the Millennial generation (those born between 1980 and 1994, representing the largest generation of car drivers since the 1960s) have been hard hit by the recession and are increasingly turning to DIY auto service and auto repair to keep their vehicles running.

An analysis of sales from more than 18,000 parts stores showed that stores located with a high Millennial population had 11 percent higher sales of hard parts as well as filters, hand cleaners, hand tools and spark plugs than those stores with a low Millennial population. In order to capture a market of 65 million influential young drivers, the challenge of marketers is gaining a better understanding of what Millennials are likely to buy today.

- Automotive Week 10.29.10.p1